Brand Persona
Train the AI on your voice with tone sliders, archetype, voice brief, and writing samples.
Brand Persona is the control panel for your voice. Every text generation in VerityWriter — Canvas, Docs, Deep Dive, Magazine Editor AI chat — reads from the active persona.
The three layers of voice signal
1. Tone sliders (directional)
Formality, humor, energy, warmth, authority. These give the LLM directional hints ("casual, energetic, warm"). Useful, but abstract.
2. Voice brief (structural)
Click Generate voice brief to produce an XML brief that captures sentence style, vocabulary level, hook patterns, signature phrases, and prohibited words. This is auto-injected into every generation prompt.
3. Writing samples (the big lever)
Paste 1-3 examples of your best content:
- Hook — 5-15 second opener
- Script segment — mid-content prose showing rhythm
- Thumbnail description — your style of visual framing
- Full script — a complete piece showing structure
Samples are used as few-shot exemplars in prompts. The AI literally learns your sentence rhythm, vocabulary, and pacing from these. Without them, output is generic. With 2-3 strong samples, output becomes recognizably yours.
Best practices for samples
- Quality over quantity. 2 great samples beat 10 average ones.
- Score your best work. Use the performance score (0-100) to mark samples that went viral. The AI prioritizes high-scoring examples.
- Mix types. Upload one hook, one script segment, one full script — gives the AI different angles of your voice.
- Keep them recent. Your voice evolves. Refresh samples every quarter.
Where persona voice flows
| Feature | Uses voice? |
|---|---|
| Canvas carousel generation | Yes |
| Canvas caption regeneration | Yes |
| Canvas hook variants | Yes |
| Docs blueprint | Yes |
| Docs chapter generation | Yes |
| Docs AI chat | Yes |
| Deep Dive investigation draft | Yes |
| Trend Radar insight synthesis | No (extraction, not generation) |
Signature phrases and prohibited words
Under tone settings you can add:
- Signature phrases — catchphrases the AI weaves in naturally (without overusing).
- Prohibited words — words the AI won't generate (brand no-no's, overused cliches, legal restrictions).
These are hard constraints — the AI respects them in every output.
Switching personas
If you run multiple brands (e.g., personal account + business account), create a persona for each. The sidebar dropdown lets you switch active persona instantly — all generations use the newly active one.